Maschill

Maschill Hotel | Branding

Maschill Hotel | Branding

Services

Art Direction

Visual Identity

Client

Maschill

Location

Tangerang, Indonesia

Year

2025

Info

Maschill is guided by three core values: Consciousness, Culture, and Cultivation. The brand draws inspiration from Psalm 42:2, which informs the use of a deer symbol in the logo, interpreted through a minimalist, architectural approach. The color palette reflects the hotels conscious and nature-oriented values. Maschill aims to offer a stay rooted in cultural sensitivity and thoughtful service, while gradually adopting eco-conscious practices through reusable and refillable amenities.

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