Maschill
Services
Art Direction
Visual Identity
Client
Maschill
Location
Tangerang, Indonesia
Year
2025
Info
Maschill is guided by three core values: Consciousness, Culture, and Cultivation. The brand draws inspiration from Psalm 42:2, which informs the use of a deer symbol in the logo, interpreted through a minimalist, architectural approach. The color palette reflects the hotel’s conscious and nature-oriented values. Maschill aims to offer a stay rooted in cultural sensitivity and thoughtful service, while gradually adopting eco-conscious practices through reusable and refillable amenities.












